How can a website audit help me and should I have one?
A website audit can sound a bit overwhelming. “What if I pay for one and then end up with a big to-do list of things I can’t do?”
Well, we’re here to set your mind at ease because a website audit from Salthouse Digital will only have up-sides. Yes, you will definitely have a bit of a to-do list afterwards but it will be full of quick wins, and some of them will be super-easy to implement. For any that need a bit more work, we’ll be here to support you and guide you to the best way to tick them off the list. Here are just a few ways a website audit can help you:
Evaluate website usability & user journeys
User experience is crucial for the success of a website. A website audit can assess the usability of your site, including navigation, layout, and overall design. By identifying any usability issues, you can make improvements to enhance user satisfaction, increase engagement, and encourage conversions. Sometimes this can be as simple as changing a Navigation title, or moving a navigation link to make a huge difference to website conversion!
Identify technical issues
A website audit can help uncover any technical issues or errors on your website that may affect its performance, such as broken links, slow page load times, mobile responsiveness, or coding errors. By identifying and resolving these issues, you can improve your website's user experience and search engine visibility.
Enhance SEO performance
A website audit can analyze your website's SEO (Search Engine Optimization) performance. It can evaluate factors like keyword usage, meta tags, heading tags, URL structure, and content quality. By identifying areas where your website can be optimized for better search engine rankings, you can attract more organic traffic and increase your online visibility.
Assess content quality
Content plays a vital role in attracting and engaging visitors. We’ll take a look at the quality, relevance, and uniqueness of your content. We’ll then identify areas where you can improve or update your content to better meet the needs of your target audience. This can lead to increased user engagement, longer visit durations, and improved conversion rates. For example, updating old blog posts can be a quick and easy task and sometimes much more valuable than writing new content.
Review where traffic is coming from & identify gaps
We’ll take a look at where your website traffic is coming from. This can be social channels, other websites, emails, search engines and even ads. We’ll look at the quality of that traffic, as well as channels that aren’t driving as much traffic as they should and provide you with recommendations for overall improvements.
Enhance security and performance
A website audit can also examine your website's security measures, including SSL certificates, backup systems, and vulnerability checks. It can also analyze your website's performance, such as server response times and caching mechanisms. By addressing security vulnerabilities and optimizing performance, you can ensure a safe and smooth experience for your website visitors.
Competitive analysis
A website audit can provide insights into your competitors' websites, including their strengths and weaknesses. By analyzing their strategies and comparing them to your own, you can identify areas where you can improve and gain a competitive advantage.
Overall, a website audit will help you to gain a comprehensive understanding of your website's current state and provide actionable recommendations for improvement. It enables you to optimize your website for better user experience, search engine visibility, security, and performance, ultimately leading to increased traffic, engagement, and conversions 👍
Find more info on our website audits and pricing. Or complete the form on our Contact page and we’ll get back to you within 24 hrs.